With mobile phones extending their reach to almost every corner of the earth and text messaging, commonly referred to as SMS (Short Message Service) has become the popular way of communication. As Short Message Service is gaining popularity, new types of messaging services are emerging to satisfy the expectation of people. At present, bulk SMS is creating a huge sensation among the entrepreneurs as it lets them to send SMS in bulk quantities to thousands of customers quickly and efficiently. This messaging service is now utilized by various e-marketing companies to reach out to a greater number of people.
Bulk SMS is a process of sending messages to innumerable mobile terminals simultaneously and is done using a computer system. With more than 4 billion mobile users, bulk SMS marketing strategy is proving to be an effective marketing strategy not just for inexperienced entrepreneurs but for multinational companies too.