Any business, online or off, will be rated on its ability follow up with its customers, and if you don’t establish a reputation for following up, you are going to have customers unsubscribing from your email lists in droves.
Email promotions and Internet marketing automation with autoresponders will enable you to schedule proper responses to your customers and prospects on different occasions with all the reasons why your customer made the best possible decision.
Schedule regular followups with each of your paying customers to ask for feedback on your site or introduce them to new products based on their previous purchases.
It’s a perfect way to use email promotions and Internet marketing automation to establish long-term relationships with your customers and let them know how much you value their business.
Certainly one of the most important aspects of any email marketing campaign, your list is directly correlated to your success. Are your names recent? Have they agreed to be marketed to? Have they shown an interest in products or services similar to your own? Make sure that you are using a house list.
Getting a user to open your message is paramount any email marketing campaign. The best way to determine the subject line that works best is to break your emails into three random yet equal groups. Measure the response to each email and use the highest producing one as your control.
Tracking allows you to determine who opened your message and clicked on a link or multiple links within your email. By determining what worked and what didn’t, you can replicate success on your next email. As described above, tracking is particularly important when testing subject lines, imbedded links, and other things
No matter what your involvement with email marketing happens to be, it is essential that you follow the guidelines above for successful results. In addition, the key is to test, test and test! , After each email campaign, measure your opens, click-throughs, and purchases.